We have been responsible for some of the biggest videos in history.
Since the inception of digital “virality” our agency has been studying and applying the craft of how, when, why and with what supplements to send a video truly viral.
The preparation and follow-up strategies available. How to maximise profit, coverage, mainstream media cross-over, the whole works.
Well it’s actually not as glamorous as it looks, there is a lot of hectic work that goes into the process and execution of viral marketing that makes our job nearly identical to those fast-paced dynamic American newsrooms of the 1960s … just with far fewer pairs of bell-bottom jeans and less courageous sideburns!
Let’s be frank, the video views generation industry is a cesspool of fake views products and, well, let’s call them, dishonest business people. At V.V.i we are aware of the poor reputation of our sector, but it doesn’t reduce our drive one iota, nor does it deter us from achieving our boldest long-term ambitions.
We see so much potential for honest viral video marketing services. We know and love the science of the art form. We see amazing things happen all the time. There’s nothing else any of us would rather be doing.
YouTube’s major security upgrade back in September 2014 was a fantastic clean-up operation, and a lot of undesirable views providers continue to go out of business, which is great for customers and encouraging for every genuine marketing agency out there.
Personal service is something that most of the world seems to have forgotten about. In our view, when you have a largely digital relationship with your business and your customers, it is all the more reason to apply the caring touch, and go the extra mile to break down the barriers between the business and the buyer. We cherish our customers as they are our greatest asset, and we treat their online properties as though they were our own.
We are constantly cognisant of the humanity in what we do. The importance of warm regard. The urgency with which the world needs to rediscover ‘connectedness’. It’s a bit violin-ish, but gives you some insight into why we do what we do. If not for other humans, what would any of us have? Where would we be? We serve well because we care.
Real, banana peel.